Sustainable personal care products such as perfume, make-up, face masks, plasters, creams, shower products, deodorants, hair care, hygiene products, razors, ... - are still a market niche even if the market share is steadily increasing.
Winners in this category are characterised by one or more of the following features, for example: Use of natural ingredients, vegan, without animal testing, free of synthetic dyes, fragrances and preservatives, microplastics, paraffin, silicone, ... Due to the relatively high proportion of packaging, a smart packaging solution can also make the difference.