Concept Support

The Green Future Club is committed to a future where all products are sustainable. Our mission is to bring together the best people to accelerate the sustainable development of materials, products and services.

With the Concept Support project, the non-profit club in cooperation with the IKEA Stiftung is supporting young designers to develop concepts for sustainable products or services with a business case and something beyond. 

The Sustainable Business Model Design - Toolkit is an 8-step process for developing sustainable product and service concepts. The first 7 steps each provide a question, impetus for action and exemplary methods for working through it, as well as a documentation requirement. The steps build on each other and the 8th step is dedicated to the presentation. It is just as easy to enter the process at another point as it is to jump between the chapters or to use other methods. But the documentations are needed in the process and for the presentation 😉.

The process was designed by the Green Future Club in cooperation with the German Institute for Sustainability and Quality Management and has been successively developed since then. 

Please send requests from universities for presentations, suggestions for further methods & feedback to

Presentation/Pitch deck
Presenting a concept is different from documenting the design process. That is why we have developed a separate presentation template that provides guidance on how to integrate, modify and supplement the toolkit's documentation. 

Support & Schedule 2022
In addition, we offer regular workshops, question & answer sessions and events on the Toolkit - independent of Award participation. Selected Award participants will receive direct support to further develop their concepts and their communication & networking.

"Green Cells" programme:
From the idea to the strategic concept for a sustainable product/service. In this four-week compact programme, design students & graduates learn a process for developing relevant sustainable products / services. Between sessions, participants develop their concepts & pitch decks. Feedback on the presented (interim) results is given in the reviews.

July Workshops Batch 1  
August Workshops Batch 2
October Workshops Batch 3

Green Concept Award:
The Concept Support's Toolkit and Presentation serves as the foundation for the Green Concept Award submission. Thanks to the support of the IKEA Stiftung, students and graduates can participate in the Green Concept Award free of charge. 

16-24.05. Mixed Summit from the Award Ceremony in Munich
22-30.10. Dutch Design Week Exhibition
25.11. Submission deadline for the Green Concept Award

Learn more here.

We wish you all the best in building your green concepts with the Toolkit!