In unserer Brust schlägt ein grünes Herz, Hier stellen wir unsere Projekte vor, die wir parallel zum Green Product Award durchführen oder unterstützen.


It is time for better products to replace our existing ones. We believe in the power of design to develop concepts for such new products.

The Green Concept Award is aimed at young designers and creative undergraduate and graduate students who want to develop their idea and, ideally, bring it to the market. Obviously, students of other semesters and faculties are also invited.

The Green Concept Award supports participants in the idea phase (with inspirations, workshops and impulse lectures), the development of ideas (with sponsors) and the presentation of their projects (final workshop, pitch events, exhibitions, matchmaking).

Who is behind the project? The initiators of the Green Product Award and the IKEA Foundation have decided not to retrospectively evaluate ideas and concepts, but to support young designers in the process of their product or service development. They lead the project in 2018. Media and trade fair partners and a growing number of "special and regional partners" support the project.


• Submit concept for the Green Concept Award
• Receive feedback & support from godparents & jury
• Pitch, award ceremony & matchmaking in Berlin
• reach 200,000 visitors at exhibitions


May-July: workshops and information events in Berlin, Munich, Hamburg, Cologne, Leipzig, ... drafting and adapting the concepts (attending the workshops is recommended but not a condition for participating in the award).
31.07: Deadline for the submission of the concepts via the online platform
17.08: Selection of concepts for exhibitions and / or pitches
07.09: Award ceremony in Berlin
22.10: Start of the exhibitions on the DESIGNERS' OPEN

Registration / Material / Submission


Supporting Project: Workshops

On five free workshops, we develop an idea with the participants into a green design concept with a business model.

Information about the workshops as well as links to Eventbrite stations will follow shortly.

The Green Concept Award and the series of workshops are organized in cooperation with the IKEA Foundation.

"Most of it is not done yet. Wonderful future! "The life motto of IKEA founder Ingvar Kamprad combines the insight into the deficits of our world with the certainty that it can be improved bit by bit. This is how it became the leitmotif of the IKEA Foundation. Wherever people have the drive and optimism to improve our lives, we find the attitude that speaks from Ingvar Kamprad's motto. Promoting as many of these people, initiatives and organizations as possible is the task and joy of the IKEA Foundation.


Munich Creative Business Week 2018 - START UP CALL - CREATIVE DEMO NIGHT

MCBW StartupMCBW START UP is Munich Creative Business Week´s platform for Startups, innovative products and new ideas. Talking place for the fourth time, start-ups are invited to apply for a free appearance during the Creative Demo Night in Muffathalle, Munich March 6th 2018.

40 creative outstanding start-ups in 6 clusters will have the unique chance to join the public Product- and Conceptshow, for free - take a closer look: PORTRAIT PDF

An independent jury made up of design, industrial and investment experts will determine the winner in each category, the winners will present their business on stage. - zu gewinnen gibt es exklusive Design- und Business-Coachings von namhaften Institutionen, Unternehmen und Agenturen.




ecoXpansion InitiativeDer chinesische Markt ist reif für nachhaltige Innovationen aus Deutschland. Denn Chinas 5-Jahresplan legt den Fokus auf grüne Produkte: 10.000 davon sollen in den kommenden Jahren auf die offizielle Einkaufliste der Regierung gesetzt werden. Gleichzeitig investiert das Land in den Aufbau internationaler grüner Designcenter, in die Lizensierung neuer Patente sowie in die Ansiedlung deutscher Unternehmen. Besonders in den Branchen Consumer Electronics, Interior Design, neue Materialien, Bekleidung, Mobilität und Social Design ist die Nachfrage groß.

Mit unserer Initiative ecoXpansion unterstützen kleine und mittlere Unternehmen (KMU) und Start-ups dabei, diese Gelegenheit für sich zu nutzen. Wir begleiten ihr Unternehmen bei jedem Schritt in Richtung China – mit unserer Innovationsberatung, mit Vermarktungsunterstützung und mit Messepräsenz. Wir kennen nicht nur den chinesischen Markt, sondern auch die deutsche Nachhaltigkeitsszene. Mit gebündeltem Know-how verknüpfen wir Sie erfolgreich mit Investoren und Lizenznehmern in China.



Green Start-Up-Support
We support lone fighters and teams with sustainable ideas in their strive to, as a start-up, get their sustainable ideas to the market.
Business case testing and development, elaboration of positioning, accompaniment during the funding.

Green Product-Challenges
In addition to the Award, we lead the network for sustainable ideas through competitions. We have developed a transparent, multi-step process to achieve the highest level of quality step by step. Compared to conventional competitions, the time required by the participants of the GPCs is drastically reduced.
Through feedback phases, the skills of all participants increase, through the assortment of interdisciplinary teams, knowledge exchange between participants is encouraged.

Keynotes and Workshops
Among the topics of business models, sustainable service and product design, we conduct regular keynote speeches and workshops. For companies, at universities, in the context of events and regularly in our rooms. Talk to us.

Green Lab

We support companies who are looking for sustainable innovations (products or services) with a guided process of innovation.
From our growing network, with currently 400 people, we can put together a suitable team as needed.

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For the 2018 Awards, products and concepts can be submitted online in just a few steps.

Register now