Jungle Cup® inventor Paul Alberts was in Bali with his family. Their vision was a remote tropical paradise. What they found in 2017 was “a garbage emergency”. Bali’s beaches were marred by swathes of plastic waste and disposable coffee cups. Paul’s children asked whether there was anything he could do about it. After three years of development, his answer to their question was Jungle Cup®. Designed to be free from plastic, this disposable cup causes no permanent harm to the environment no matter where it ends up.