Green Product Award

Proyectos Verdes

Green Projects / Moda

NOUKK Ltd

Pelo de camello árabe: presentamos la nueva fibra noble

Editor's Choice Winner

NOUKK introduce el pelo de camello árabe como nueva fibra textil de lujo para la industria mundial, ofreciendo un material suave, duradero y naturalmente termorregulador en cinco tonos sin teñir. El proyecto crea la primera cadena de suministro estructurada para este subproducto olvidado. La sostenibilidad se consigue mediante un modelo de doble uso sin residuos (pelo fino para textiles, grueso para rellenos), un bajo consumo de agua, menos emisiones de metano que el ganado y la capacitación de más de 145 pastores.

What convinces most is that this innovation starts locally. By building a structured regional value chain and creating real impact for herding communities, “NOUKK” transforms a discarded by-product into a luxury-ready textile. Its naturally undyed desert tones and cashmere-like softness elevate it into true luxury. Climate-intelligent, culturally rooted, and locally anchored, this fibre is noble in both touch and purpose.
​Official Jury Statement

Empresa/Institución
NOUKK
NOUKK introduces Arabian camel hair as a new noble fiber for the global textile industry. Traditionally overlooked, this desert-born material is soft, durable, and naturally thermo-regulating. Available in five undyed shades, it reduces the need for chemical dyeing. NOUKK’s dual approach valorizes fine hair for luxury textiles and coarse hair for fillings, ensuring zero-waste use. By building a traceable supply chain from desert herders to worldwide mills, NOUKK merges heritage, innovation, and sustainability into a low-impact and responsible future for noble fibres.
País
Reino Unido
Sitio web
NOUKK
Designer(s)
Diletta Del Giudice
Diletta Del Giudice is the Brand Manager of NOUKK. With prior experience at Christian Dior, Luxottica, Longchamp, and Max Mara, she brings luxury brand expertise to building NOUKK’s identity. She leads the development and presentation of NOUKK’s innovation, coordinating between herding communities, textile mills, and creative partners to transform desert heritage into sustainable luxury materials.
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