Editor's Choice Winner
NOUKK 公司向全球业界推出了阿拉伯驼毛这种新型奢侈纺织纤维,提供五种未染色色调的柔软、耐用和天然调温材料。该项目为这种被忽视的副产品创建了第一个结构化供应链。通过零废物两用模式(细毛用于纺织品,粗毛用于填充物)、低用水量、比牛更低的甲烷排放量以及为超过 145 名牧民提供社区赋权,实现了可持续性。
What convinces most is that this innovation starts locally. By building a structured regional value chain and creating real impact for herding communities, “NOUKK” transforms a discarded by-product into a luxury-ready textile. Its naturally undyed desert tones and cashmere-like softness elevate it into true luxury. Climate-intelligent, culturally rooted, and locally anchored, this fibre is noble in both touch and purpose.
Official Jury Statement