NOUKK introduces Arabian camel hair as a new noble fiber for the global textile industry. Traditionally overlooked, this desert-born material is soft, durable, and naturally thermo-regulating. Available in five undyed shades, it reduces the need for chemical dyeing. NOUKK’s dual approach valorizes fine hair for luxury textiles and coarse hair for fillings, ensuring zero-waste use. By building a traceable supply chain from desert herders to worldwide mills, NOUKK merges heritage, innovation, and sustainability into a low-impact and responsible future for noble fibres.