Adibike
Bicicleta para el 75 aniversario de Adidas
La Adibike es un concepto de bicicleta urbana hecha a mano para el 75 aniversario de Adidas. Construida con un cuadro de acero Columbus y un 70% de componentes reutilizados, es un vehículo estable y manejable de una sola velocidad con una estética aerodinámica. Sus duraderos materiales de acero, caucho y fibra de carbono, incluidos los neumáticos macizos, reducen el mantenimiento y los residuos, garantizando 6.000 km de uso y minimizando el impacto medioambiental.
Empresa/Institución
Escuela Superior de Diseño de Madrid
The Madrid Higher School of Design (ESD Madrid - Est. 2010) is a training center that offers official public Higher Education in Design at the Undergraduate (Interior, Graphic, Fashion and Product) and Postgraduate (Interactive Design and Design of Commercial Spaces) of the QF-EHEA (European Higher Education Area). The ESD campus has more than 700 students and 100 teachers whose mission is to respond to social demands, training professionals with the ability to research, propose and optimize new products and services.
País
España
Sitio web
Designer(s)
Sergio Cuartones
I´m Sergio Peña, AKA Sergio Cuartones, a family pseudonym that dates back to 1875 and that I use as an identifying sign of my Toledo roots. My career develops within product design, graphic design and visual identity development with solutions based on rigor, honesty and technical solvency. I consider design as a true tool for improving the quality of life as well as a vector for creating emotions and memorable moments. I am passionate about design and heritage, using history and symbols to conceive unique products forged on the pillars of sustainability. Nothing is constant except change.