Jovan Paunović is a third-time founder with two successful exits, a former CEO of GE Holdings and GE Healthcare for the Western Balkans, and a private-equity professional with more than $50M invested in agriculture. He combines deep operational expertise with strategic vision, building companies that scale fast while solving structural problems in food production and finance. His leadership anchors Treesury with rare execution capacity, international credibility and a proven record of turning complex industries into investable, high-growth businesses.