About

The Benchmark Community

The Benchmark Community, led by Nils Bader, is a living ecosystem of innovators, creatives, and experts driving sustainable transformation. Its mission is to set the standard for sustainable design by recognizing excellence, nurturing future talent, and providing independent, third-party recognition.

Through its three pillars — Leadership, Legacy, and Authority — companies and start-ups demonstrate leadership with market-ready solutions, students and young designers build the legacy of tomorrow, and independent experts and jury members ensure credibility through trusted evaluation.

The Framework

Green Product Award

Since 2013, the Green Product Award has honored companies and start-ups whose products and services demonstrate excellence in design, impact, and sustainability. With submissions from over 85 countries and a renowned jury, it serves as the leadership-benchmark for market-ready solutions. >> To the Product Award

Green Concept Award

In cooperation with the IKEA Stiftung, the Green Concept Award supports students, graduates, and emerging creatives representing the next generation of sustainability pioneers by developing visionary solutions, materials, and prototypes.  >> To the Concept Award

Green Future Club

The Green Future Club is a non-profit competence network and the certifying body behind the Green Product and Concept Awards. Its independent jury of experts evaluates all submissions and awards the official seals, providing participants with trusted third-party recognition. The club safeguards the integrity of the awards and connects a network of professors, editor-in-chiefs, industry leaders, and sustainability specialists who foster collaboration and align standards with future EU sustainability regulations. >> To the partners

Key Services

Through white lobster, the innovation and communication agency behind the award’s implementation and execution, additional services are offered for interested parties. With over 25 years’ experience, it has guided businesses, government bodies, and educational institutions in strategy, impact, and sustainability storytelling. The agency offers:

  • Company & Product Sustainability & ESG Consulting: Support for companies aiming to comply with EU Ecodesign, ESG standards, and industry norms (e.g., ISO, DIN).
  • Award Submission Pre-Checks: Identification & evaluation of company sustainability, aid of project selection and award submission readiness.
  • Green Trend Book: Editorial lead and production of the annual print and e-book editions of the Green Trend Book — showcasing award-winning products, materials, and concepts, with a global reach of over 250,000 readers.   
  • Exhibitions: Design and execution of modular showcases (20–500 m²) for trade fairs and public events with own sustainable booth system.
  • Social Media Buzz: Strategic services including naming, storytelling, trend scouting, and matchmaking for sustainable projects.

Impact

  • 85+ countries represented
  • 60,000+ annual public votes
  • 7 million+ annual media reach
  • 250,000+ Green Trend Book readers
  • Exhibitions at international venues e.g:  Interzum, Milan Design Week, Stockholm Furniture Fair, Dutch Design Week

Interested?
Get in touch via email or call us +493025742880 to discuss which service you are interested in.