The Conscious Choice
A Labeling System to Solve Fashion Crisis
The Conscious Choice is a universal, scalable labeling system for fashion that uses a clear A–E grading system to instantly translate complex environmental, ethical, and durability data to consumers at the point of purchase. This standardization helps empower informed choices and promotes circular economy principles by enabling full life-cycle transparency. The research was published by the WDO.
Company/Institution
University for the Creative Arts
Country
Greece
Designer(s)
Vicky Tsiachri
Vicky Tsiachri is a designer and sustainable fashion researcher with a background in marketing and design. She holds a Master’s degree in Design from the UK University for the Creative Arts and works at the intersection of design, sustainability, and systems thinking. Her practice focuses on translating complex environmental and social data into accessible, human-centred design solutions. Her research and sustainability design solution in fashion has been published by the World Design Organization. https://wdo.org/wp-content/uploads/GlobalResearchinAction_WorldDesignCongress2025.pdf