Altzo
Basque typography as inspiration source
Altzo is a cradle, inspired by oak and Basque typography, designed for babies and families. Its innovation is transforming into a rocking chair or stable bench when the carrycot is removed, extending its useful life. Production uses CNC cutting on just ¼ of a standard board and features removable joints for flat-pack shipping, which helps improve logistics and reduces material waste.
Company/Institution
Escuela Superior de Diseño de Madrid
The Madrid Higher School of Design (ESD Madrid - Est. 2010) is a training center that offers official public Higher Education in Design at the Undergraduate (Interior, Graphic, Fashion and Product) and Postgraduate (Interactive Design and Design of Commercial Spaces) of the QF-EHEA (European Higher Education Area). The ESD campus has more than 700 students and 100 teachers whose mission is to respond to social demands, training professionals with the ability to research, propose and optimize new products and services.
Country
Spain
Designer(s)
Sergio Cuartones
I´m Sergio Peña, AKA Sergio Cuartones, a family pseudonym that dates back to 1875 and that I use as an identifying sign of my Toledo roots. My career develops within product design, graphic design and visual identity development with solutions based on rigor, honesty and technical solvency. I consider design as a true tool for improving the quality of life as well as a vector for creating emotions and memorable moments. I am passionate about design and heritage, using history and symbols to conceive unique products forged on the pillars of sustainability. Nothing is constant except change.