Green Product Award

Green Projects

Green Projects / Fashion

NOUKK Ltd

Arabian Camel Hair:Introducing The New Noble Fibre

Editor's Choice Winner

NOUKK introduces Arabian camel hair as a new luxury textile fiber for the global industry, offering soft, durable, and naturally thermo-regulating material in five undyed shades. The project creates the first structured supply chain for this overlooked by-product. Sustainability is achieved through a zero-waste dual-use model (fine hair for textiles, coarse for fillings), low water use, lower methane emissions than cattle, and community empowerment for over 145 herders.

What convinces most is that this innovation starts locally. By building a structured regional value chain and creating real impact for herding communities, “NOUKK” transforms a discarded by-product into a luxury-ready textile. Its naturally undyed desert tones and cashmere-like softness elevate it into true luxury. Climate-intelligent, culturally rooted, and locally anchored, this fibre is noble in both touch and purpose.
Official Jury Statement

Company/Institution
NOUKK
NOUKK introduces Arabian camel hair as a new noble fiber for the global textile industry. Traditionally overlooked, this desert-born material is soft, durable, and naturally thermo-regulating. Available in five undyed shades, it reduces the need for chemical dyeing. NOUKK’s dual approach valorizes fine hair for luxury textiles and coarse hair for fillings, ensuring zero-waste use. By building a traceable supply chain from desert herders to worldwide mills, NOUKK merges heritage, innovation, and sustainability into a low-impact and responsible future for noble fibres.
Country
United Kingdom
Website
NOUKK
Designer(s)
Diletta Del Giudice
Diletta Del Giudice is the Brand Manager of NOUKK. With prior experience at Christian Dior, Luxottica, Longchamp, and Max Mara, she brings luxury brand expertise to building NOUKK’s identity. She leads the development and presentation of NOUKK’s innovation, coordinating between herding communities, textile mills, and creative partners to transform desert heritage into sustainable luxury materials.
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