“Play gentl” is the first fully circular and repairable electric love toy for men. Its gender-neutral, ergonomic design avoids sexist bodily references and the typically masculine, technical design language. The modular front part can be removed via a twisting mechanism and is rhythmically driven by an innovative motor unit in the rear section. The aim of the product is to help destigmatize the topic and to demonstrate how hygiene-oriented design can be conceived in a circular way.