Green Product Award

Green Products

Treesury

Collective investments in regenerative agriculture
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Treesury is an innovative digital platform that turns regenerative agroforestry farms into fractional, investable assets using security tokens. This unique financing model aligns profitability with climate action by enabling collective investment in carbon-negative hazelnut farming. It uses AI and blockchain for verifiable transparency, making sustainable, scalable farming financially attractive to investors while supporting farmers' transition to environmentally positive practices.


Company/Institution
Treesury
Treesury enables collective investments in agriculture using security tokens. Production is guided by experts and enhanced by AI and precision agriculture, following regenerative principles. Farming profits are shared between the company and investors, making carbon sequestration through agroforestry a financially attractive method of carbon offsetting.
Country
Serbia
Website
Treesury
Designer(s)
Jovan Paunović
Jovan Paunović is a third-time founder with two successful exits, a former CEO of GE Holdings and GE Healthcare for the Western Balkans, and a private-equity professional with more than $50M invested in agriculture. He combines deep operational expertise with strategic vision, building companies that scale fast while solving structural problems in food production and finance. His leadership anchors Treesury with rare execution capacity, international credibility and a proven record of turning complex industries into investable, high-growth businesses.
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