Benji Sustainability
Turn disposable rugs into armchairs
Benji Sustainability is a line of products developed with textile raw materials that would otherwise be discarded by the brand itself and by other companies. The Benji Armchair and the Bean Bag + in this project were made with rugs that would be discarded and reformulated into a beautiful, innovative and sustainable decorative object.
Company/Institution
Benji Home
All started with the arrival of our first child during the pandemic, we wanted to find a cool designer object to decorate his room. For our surprise, we didn't find it. and with that, we thought: why not produce this object? We wanted an armchair so he could read the little books and watch cartoon. So we developed, with his knowledge in textile industry engineering and mine as a designer, the first Benji, name in honor of hour son, Benjamin. The product was so successful, that friends and family asked to buy it for their homes with different sizes and materials. So we launched Benji Home.
Country
Brazil
Website
Designer(s)
Julia Barbosa & Luis Gustavo Barbosa
The designers are Julia Barbosa, creative director of the brand, and Luis Gustavo Barbosa, technical manager. Julia graduated in Design and Luis Gustavo in Textile Engineering. Both developed the entire Benji Home product line.