We would like to have sustainable garments crowd found together with the community to reduce overproduction in the fashion industry: In our concept, customers decide which designs go into production and use valuable resources. After successful funding, they can follow the creation process of the garments they have pre-financed online. Appreciation is increased and the purchasing process becomes a customer experience lasting several weeks. This concept is so far unique in the European fashion market and rethinks consumption and process patterns.
Company/Institution: Hochschule Pforzheim / somskat UG