Green Concept Award

Green Concepts


From eggshell solid toothpaste

Eggshells as an oral hygiene product. By recycling eggshell waste and grinding it into powder, we can take advantage of its properties which help to strengthen our teeth. The project was born after several months of independent research in the different sectors, but also after various exchanges with experts and user tests with children and parents. “Poulette" is a little organic solid daily toothpaste for children that will teach them the right ecological gesture for zero plastic waste from an early age. Discover the first eggshell solid toothpaste: Innovative, sustainable while being playful.

L'Ecole de Design Nantes Atlantique
Pauline Motel
After 5 years of studies in graphic design and two masters at L'Ecole de design Atlantique, Pauline Motel has always faced environmental and social issues in her projects, whether in France or abroad, especially in Brazil. It was during the coronavirus crisis that she realized the "Poulette" project, alone in her kitchen crushing her shells, collecting her raw material in her neighbourhood. She now works as a graphic designer, specialising in packaging, currently in the cosmetics sector. In her spare time works with colour (what she prefers) through illustrations and paintings. 
Prev Concept All Concepts Next Concept