Green Projects

Winner in category Packaging

The packaging demonstrates how much impact can lie in a thoughtfully designed detail. As a compact all-in-one solution, it saves material, simplifies the user experience, and enhances accessibility through Braille on the seal. Integrated QR codes and soy ink printed installation instructions on the package make additional inserts unnecessary. Designed as a ready-to-ship solution, it avoids further packaging materials, increases container utilization by up to 33%, and reduces emissions. It combines efficiency, sustainability, and user orientation in a highly convincing concept.

The packaging for this router has three winners: customers, thanks to its barrier-free design and integrated instructions;
the environment, because the box requires 33% less space than its predecessor during transport and is designed to be sustainable in every way; and the company, because the integrated shipping box with its smaller volume also convinces economically. A great achievement by O2/Telefónica and its development partners—the agencies.
Official Jury Statement