Winner in category Packaging
这款包装充分展现了精心设计的细节所能带来的巨大影响。作为一款紧凑的一体化解决方案,它既节省了材料,又简化了使用流程,并在封口处印有盲文,从而提升了无障碍性。直接用大豆油墨印制的集成二维码和安装说明,使额外的说明书变得多余。作为即发货解决方案,它避免了额外的包装材料,将集装箱装载率提高了多达33%,并降低了排放。因此,它以令人信服的方式将效率、可持续性和用户导向融为一体。
The packaging for this router has three winners: customers, thanks to its barrier-free design and integrated instructions;
the environment, because the box requires 33% less space than its predecessor during transport and is designed to be sustainable in every way; and the company, because the integrated shipping box with its smaller volume also convinces economically. A great achievement by O2/Telefónica and its development partners—the agencies.
Official Jury Statement