Packaging for o2 HomeBox 4 Router
Holistic green router packaging
The packaging demonstrates how much impact can lie in a thoughtfully designed detail. As a compact all-in-one solution, it saves material, simplifies the user experience, and enhances accessibility through Braille on the seal. Integrated QR codes and soy ink printed installation instructions on the package make additional inserts unnecessary. Designed as a ready-to-ship solution, it avoids further packaging materials, increases container utilization by up to 33%, and reduces emissions. It combines efficiency, sustainability, and user orientation in a highly convincing concept.
Company/Institution
Telefónica Germany GmbH & Co. OHG
o2 is a leading telecommunications brand of Telefónica Germany GmbH & Co. OHG, standing for modern, connected communication. The company provides mobile, fixed-line, and internet solutions for private and business customers, serving over 45 million connections. o2 combines technological innovation with responsibility: energy-efficient networks, resource-saving processes, and digital services drive the sustainable transformation of the communications industry.
Country
Germany
Designer(s)
Design3 / touch Design Ltd.
This is a collaboration between Design3 (Germany) and touch Design (UK)