Green Concept Award 2021

Green Pre-Selection 2024

UP NOODLE Spain

A new concept for cup noodles packaging
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The project consist in a new concept for the "noodles in a cup" packaging focused in reducing the carbon footprint in transportation. The packaging has a significant connection to design and visual arts. Inspired by modern East Asian culture, the brand forms a connection with a young and creative audience. With the implementation of the Kresling origami method the packaging maintains a reduced mass in transportation and easier stacking. When bought it, expands to be later consumed. Also because of its materials it is totally compostable, "from the shelve to the earth".

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