Green Concept Award

Green Concepts

Casey

Tackling Period Poverty in a Sustainable way!
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CupHub introduces Casey: the convenient, sustainable on-the-go menstrual cup cleaner for stress-free use anywhere, anytime. Suitable for all menstruators, Casey solves the biggest problem with menstrual cups: rinsing them when no sink is nearby. With just water, users can clean their cup quickly and hygienically. This makes periods cheaper, healthier and waste-free, tackling period poverty in a sustainable way while normalizing modern, eco-friendly menstrual care.


Company/Institution
CupHub
CupHub introduces the innovative Casey: the menstrual cup cleaner for on the go. CupHub strives to end period poverty in a sustainable way. Cups are rising in popularity, because it is a more sustainable, cheaper and better for your body. However, the cup needs to be rinsed with water every 8-12 hours, which is hard when there is no sink in the toiletstall (as in public restrooms). This is the biggest obstacle to switch for menstruators. Casey is the missing piece to adopt the cup on a large scale in the world! Obting for a world where period poverty no longer exists and is also sustainable!
Country
Netherlands
Website
CupHub
Designer(s)
Ir. Sophie Haccou and Ir. Ir. Aart Rozendaal
The design team, CupHub, behind Casey: Sophie and Aart. Sophie is a strategic product designer with experience in startups, sales, marketing and user-focused design. She combines research, strategy and social impact to create accessible products. Aart is an embedded systems engineer with a passion for innovation and building purposeful solutions. Together they blend technical expertise and user-centered design to tackle period poverty sustainably.
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