Pura is not just a company - we're a team focused on the safety of our kids and the health of our planet. We eliminate plastic and create repurpose-able products that are better than single-use or recyclable offerings. Our mission is to prove that there is a better way - parents do not have compromise their Kids’s safety or the future of the planet. You don’t need to purchase new bottles as your child matures nor must you accept bottles with plastic parts. Our customers provide the inspiration for what we do – finding a better way to solve problems that parents face every day.