Novel Grey was founded November 2021 by designers Marjolein and Jan-Paul Deurloo. It's the sum of years of research, experimentation and design with aesthetic concrete and at the same time making the it more sustainable. Through Novel Grey, they can share their desire for making impact throug innovations with a larger target group. “This way they can also experience our passion and make it their own, so that they can create a natural environment that suits them. By listening, looking ahead and innovating, we are able to create impressive, authentic, handmade wall tiles and objects.