Adibike
Bicycle for the 75th anniversary of Adidas
The Adibike is a handmade urban bicycle concept for the 75th anniversary of Adidas. Built with a Columbus steel frame and 70% reused components, it is a stable and manageable single-speed vehicle with an aero aesthetic. Its long-lasting steel, rubber, and carbon fiber materials, including solid tires, reduce maintenance and waste, guaranteeing 6,000 km of use and minimizing environmental impact.
Company/Institution
Escuela Superior de Diseño de Madrid
The Madrid Higher School of Design (ESD Madrid - Est. 2010) is a training center that offers official public Higher Education in Design at the Undergraduate (Interior, Graphic, Fashion and Product) and Postgraduate (Interactive Design and Design of Commercial Spaces) of the QF-EHEA (European Higher Education Area). The ESD campus has more than 700 students and 100 teachers whose mission is to respond to social demands, training professionals with the ability to research, propose and optimize new products and services.
Country
Spain
Designer(s)
Sergio Cuartones
I´m Sergio Peña, AKA Sergio Cuartones, a family pseudonym that dates back to 1875 and that I use as an identifying sign of my Toledo roots. My career develops within product design, graphic design and visual identity development with solutions based on rigor, honesty and technical solvency. I consider design as a true tool for improving the quality of life as well as a vector for creating emotions and memorable moments. I am passionate about design and heritage, using history and symbols to conceive unique products forged on the pillars of sustainability. Nothing is constant except change.