Green Concept Award

Green Concepts


A new healthy and sustainable way for pet food

Genuina is the first product that allows you getting pet food by re-using food scraps. You can keep track of the pet’s diet, choose the perfect ingredients and use the dispenser mode to feed it, even if you are not home. It has 4 different functions for the specific step, a LED helps the user through the process. The specific App gives advice based on the pets’ needs for a complete meal in terms of nutrients.

Politecnico di Milano
The Polytechnic University of Milan (Politecnico di Milano) is the largest technical university in Italy, with about 42,000 students.[3] The university offers undergraduate, graduate and higher education courses in engineering, architecture and design. Founded in 1863, it is the oldest university in Milan. According to the QS World University Rankings for the subject area 'Design', it ranked in 2022 as the 5th best in the world.
Lorenzo Taccetta
Since I can remember I have always been interested in art. When I was growing up, during High School, I became passionate about design thanks to my High School professors. I pursued my goals and I currently am graduated as Industrial designer at Politecnico di Milano, after passing an extremely difficult selection.
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